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Frontier Justice joined the Rooted Pursuits family in 2022 and is a next-generation retailer specializing in firearms and fashion for all demographics. As a premier firearms specialist, Frontier Justice offers a curated collection of firearms and accessories alongside an innovative indoor sports shooting facility. The retailer also offers an exclusive retail shopping experience featuring modern western fashion selections, personalized style sessions, and lifestyle products. With multiple locations across different states, Frontier Justice provides a clean, wholesome environment for sportsmen, firearms enthusiasts, novices, and families alike. The company positively impacts customers and communities through its mission of “Faith, Family, and Freedom."

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Landmaster became part of the Rooted Pursuits family in 2024, and they specialize in building UTVs from the ground up. Their vehicles are proudly built from raw steel, fabricated, welded, powder coated, assembled, and tested within their Indiana facility, making every vehicle an American-made quality UTV. Landmaster's enthusiasm for their work stems from the desire to craft UTVs to honor God, believing that their effort enhances the lives of customers, suppliers, employees, and community.

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