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The Rooted Pursuits Mission

Rooted Pursuits is an investment and management firm dedicated to helping others pursue joy, and we do it for the glory of God.  Our interest lies with businesses in recreational fields that build community, exhibit high participant loyalty, and have large addressable markets and room for growth. Within those fields, we invest in values-aligned manufacturing, distribution, and retail businesses. 

While our interests are broad, we have particular interests in outdoor and shooting sports, backyard recreational and outdoor cooking equipment, clothing and fashion, fitness equipment and training, media content and distribution, and esports. 

Rooted Pursuits is a platform company of Ambassador Enterprises.

Image by Juan Cruz Mountford
Image by Luemen Rutkowski
Image by Alecu Gabriel
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